To announce the return of the beloved limited-time item, we contributed to the Nacho Fries movie trailer canon with “Fry Again.”

TV

“Fry Again” is a time loop film directed by Sean Baker, and the best part was that fans helped write the story via our “writer’s room” on a Twitter thread.

Here’s how it went down. First, we launched with a provocative tweet and teaser video.

And then we opened up the “writer’s room” for two days on Twitter to build our story with fans.

We went away and wrote the script and then enlisted fans to help us on other aspects of the “movie making” process, like choosing wardrobe and designing our movie poster using Instagram Story polls.

And while we flew across the world to shoot the trailer in South Africa, we stayed engaged with fans and kept them up to date on our progress.

And guess what? Fans loved the “Fry Again” trailer! (I mean, they sorta had to since they helped us make it but still. ) We even got a “movie” review from Straw Hat Goofy on TikTok to make it feel official.