From creating a TikTok series to a brand launch on Discord, life is never boring when you’re Living Más.

TikTok Series

We created a series on TikTok called Drive-Thru Dialogues that gives underrepresented voices a platform to have new and interesting conversations, all over some Taco Bell food. This first episode with Gabe and Adam was about differently-abled dating. Fans ate it up. (Sorry.)

Platform Launch

Do you know Discord? I didn’t either. Think of it as a 90’s AOL chat room but with cooler functionality and less catfishing. We launched Taco Bell on the new platform for National Taco Day.

And the Taco Bell Discord is a community that keeps growing. That’s allowed us to activate other fun brand moments on the platform, like for Friendsgiving and Taco Bell’s 60th Anniversary.