Pocky
We helped Pocky launch their brand in the United States.
Digital
When you share Pocky, you share more than a delicious treat. You share happiness! Here’s a digital video we concepted and created for Facebook and Instagram.
Social
We re-imagined Pocky’s social channels to target Millennial Moms. A taste below — a holiday prank, flavorful visuals and a simple made-up recipe that became popular with our moms.
We also made a video to inspire moms to stock up on Pocky during football season. What was cool about this video was that it got featured on Instagram’s Explore page and got over 30k organic views (20x our average).
Pandemic Pivot
And then Covid-19 struck and we tried to add some brightness to our Millennial Moms’ lives and keep them sane while they stayed safe at home with their kids. All. Day. Long.
