Other Taco Bell!
From creating a TikTok series to a brand launch on Discord, life is never boring when you’re Living Más.
TikTok Series
We created a series on TikTok called Drive-Thru Dialogues that gives underrepresented voices a platform to have new and interesting conversations, all over some Taco Bell food. This first episode with Gabe and Adam was about differently-abled dating. Fans ate it up. (Sorry.)
Platform Launch
We launched the Taco Bell brand on Discord for National Taco Day in 2021. (Back when most people still hadn’t heard of Discord.)
And the Taco Bell Discord is a community that keeps growing. That’s allowed us to activate other fun brand moments on the platform, like for Friendsgiving and Taco Bell’s 60th Anniversary.